India’s leading beer manufacturer Carlsberg India has performed brilliantly in the financial year 2023-24 . During this period, the company’s profit increased by 60.5% to Rs 323.1 crore . Carlsberg has given this information to the Registrar of Companies (ROC) .
According to financial data obtained through business intelligence platform ‘Toffler’ , the company’s total income grew by 15.2% to Rs 8,044.9 crore in the financial year ended March 31, 2024. This is Carlsberg’s highest ever revenue in India. With this achievement, the company has crossed the Rs 8,000 crore mark for the first time .
Beer industry continues to grow strongly
According to Carlsberg India, the beer industry continues to grow well in terms of volume . The company’s total profit during the financial year 2023-24 was Rs 323.1 crore .
The company’s cash and bank balance position has also strengthened . During this period, the cash balance increased to Rs 930.4 crore and the bank balance to Rs 1,116.5 crore .
The total profit of the company in the financial year 2022-23 was Rs 201.3 crore . At the same time, the standalone operating income of the company was recorded at Rs 6,937 crore . It is clear from this that the growth of Carlsberg India is increasing continuously and its position in the Indian market is getting stronger .
increase in excise duty
Carlsberg India had to pay Rs 4,877.8 crore as excise duty in FY 2023-24 , which is 13.4% higher than the previous financial year .
The company’s excise duty expenditure in the financial year 2022-23 was Rs 4,301.6 crore . This increase shows that the demand for beer has increased, which has also generated more revenue for the government .
The company’s total expenditure also increased by 13.4% to Rs 7,628.3 crore . This shows that the company has invested more in expanding its business and marketing .
Emphasis on advertising and promotion
Carlsberg India has made a big investment in advertising and promotion to strengthen its brand . In the financial year 2023-24, the company spent Rs 96.5 crore on marketing and promotional activities .
This strategy is helping Carlsberg to strengthen its position in the Indian beer market . The beer industry in India is growing steadily and Carlsberg India is taking full advantage of this opportunity
Carlsberg India has shown tremendous financial performance in 2023-24 . A 60.5% increase in profit , a 15.2% increase in total income and crossing the Rs 8,000 crore mark , all this shows that the demand for Carlsberg is growing rapidly in the Indian market .
The positive growth of the beer industry and strong sales have helped the company achieve this milestone. Going forward, Carlsberg India is focusing on new innovations and marketing strategies to expand its business .
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