Reliance, the company of India’s richest man Mukesh Ambani, is now soon going to enter the world of video games. Reliance’s wholly owned subsidiary Rise Worldwide is going to form a joint venture for e-sports business in India. For this partnership, Rise Worldwide has entered into a strategic partnership with Blast E-Sports . According to a statement from Reliance Industries, Reliance and Blast will together partner to develop key intellectual property (IP) in the gaming market in India. Blast’s global IP will be offered to fans, players and brands in the Indian market.
BLAST’s global identity
BLAST, a wholly-owned subsidiary of Denmark-based APS, is one of the world’s largest competition organisers. According to a statement issued by Reliance, “The joint venture aims to attract high-level competitions in the future.” Speaking about the partnership, BLAST CEO Robbie Doak said, “Partnering with Reliance, which has amazing expertise and reach in every corner of India, gives us a great opportunity to take the regional e-sports scene to new heights.”
India has a huge number of gamers
Reliance said in its statement, “India is the fastest growing gaming market with over 600 million gamers (which is 18% of the total global gamers).” India’s gaming market is expected to grow from $3.8 billion in 2024 to approximately $9.2 billion by 2029, growing at a CAGR of ~19%. Along with this, the Indian government has officially included e-sports in the “multi-sports event” category in the country.
Jio will have a major contribution
Reliance Sports chief Devang Bhimjani said on the partnership with Blast, “With this joint venture, Reliance Industries will take its sports interest to e-sports. It will leverage Rise’s capabilities to promote sporting events and teams, while Jio will provide its distribution and technical expertise.” Through this, Reliance aims to give a new direction to the Indian gaming industry at the global level.
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